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The media event bought to life the brand’s provocative and playful personality with a fierce cast of modern day ‘Queens’, celebrating confidence and ambition whilst looking and feeling good. Guests got a taste of the royal treatment through experiencing different queen zones, where stylists had the new products in-hand, ready to style and make them feel like Queens.
The new styler was launched with All Hail Platinum+.
Futuristic displays of show-stopping mannequins adorned with luxury wigs and industry experts on hand to showcase the breakthrough difference of Platinum+
Bliss planned a launch event split into zones where stylists had the new products in-hand, ready to style the guests and make them feel like Queens. The event also featured a futuristic decor, which included AI mannequins that allowed stylists to showcase the new technology, styling zones, and dramatic stage settings. Models and dancers completed the show.